CASE STUDIES

The following case studies provide insights into the type of projects Strategy Australia most frequently undertakes and the value we add.

Case Study 1

CLIENT

UK based software vendor.

OBJECTIVE

Geographical business expansion into Australia and selected parts of SE Asia

SOLUTION

The client outsourced the establishment and growth of the business in the APAC region to Strategy Australia. This included identifying and establishing an APAC partner channel, training partners in the use of its software, and managing the channel to build sustainable revenue and profit streams.

RESULTS

The business was successfully established in Australia, Singapore, Hong Kong, and Malaysia using knowledge of, and contacts in, the key software reseller and OEM partner communities.

Case Study 2

CLIENT

USA based and the world’s largest producer of chemicals and science-based products.

Objective

Establish a distribution channel in Australia for a newly developed building product for commercial and residential use.

Solution

Development and implementation of a search criteria program.

Results

Product distribution was achieved nationally through a network of building materials suppliers. The product went on to become a leading component in the construction of new homes and is used extensively in all homes built in Australia today.

Case Study 3

CLIENT

Singapore Based publisher of an email knowledge management solution.

OBJECTIVE

To identify and meet suitable and potential reseller partners in Australia. Two weeks was all that was available in which to meet this objective ahead of a visit by the company’s executives to Australia.

SOLUTION

Accelerated partner identification and initial contact program was developed and implemented by Strategy Australia.

RESULTS

Potential partners were identified, and Strategy Australia contacted a short-list of candidate companies. The executives visited Australia as planned, and eight individual meetings with potential partners were held in Canberra.

Case Study 4

CLIENT

Australian based ASX listed Construction Materials Supplier

Objective

To identify potential technology licensees in the UK for their technology used in road rehabilitation and construction

Solution

A program to identify potential and synergistic technology licensees was developed and implemented by Strategy Australia. Strategy Australia visited the UK for two weeks to interview and assess potential licensees.

Results

A technology licensee was eventually selected and successfully secured. The technology is now used by local councils all over the UK in their road rehabilitation and maintenance programs.