For many firms, stability and future growth can only be secured by expanding into new geographic markets. Yet whether you are the chief executive of a small firm keen to grow, or a senior executive in a larger organisation, the questions are often the same. Where do I start, who can I trust, what is the best approach and how much will it cost?

Established in 1991, Strategy Australia is an agile business services company that offers alternative, cost-effective solutions to assist clients to achieve their business growth and international trade objectives.


We assist international clients to start selling their products in Australia and New Zealand, and domestic clients to internationalise. We aim to reduce the uncertainty traditionally associated with scaling across borders.

We work with you to diversify your business quickly and simply, identifying end customers and sales and distribution channel partners. We provide a focused market research service, which is a key component to successful exporting, that confirms demand for your product, reduces risk and increases the chances of success.

We offer our clients an accelerated, low-risk, minimum cost international growth strategy.

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Director and Senior Consultant

Philip has been assisting companies with their business and expansion plans for more than 30 years.  During this time Philip has provided a range of specialist services to international and domestic clients. These include market research, market sector reviews, reseller and distribution channel identification and engagement, business improvement reviews, strategic planning, and acquisition searches.

Before establishing Strategy Australia, Philip held senior management positions in large, global corporations, including Divisional Manager and Group Marketing and Product Development Manager. He has also held contract management positions for client companies including Regional General Manager Professional Services, and APAC Regional Managing Director, and has worked on joint consulting assignments with McKinsey & Co.

Philip holds certificates in Mechanical Engineering from England and Australia.  He is an Associate Member of the Australian Marketing Institute, a Member of the Australian Computer Society, a Member of the Plastics and Chemicals Industries Association (PCIA), a Certified Software Asset Management professional and is a director of two companies.


Senior Consultant

Bob has extensive experience in business management, business planning, marketing, new product development, and engineering. Having worked for several well know multi-national companies, Bob has gained significant experience in Asian, European, and American markets. The diverse range of products Bob has managed demonstrates his flexibility and adaptability.

Before becoming a consultant, Bob used his engineering skills to design and manufacture a variety of objects, from heavy engineering to small componentry. Having managed large multi-discipline workshops and marketing teams, Bob understands the end-to-end process of getting a new product to market.

Bob holds two degrees, a Bachelor of Mechanical Engineering, and a Bachelor of Behavioural Studies (Psychology). He also holds further qualifications in Marketing and Business Management.


Senior Consultant

Elena is a subject-matter expert on international relations, trade, and investment. She has 15 years of experience in the private and public sectors in Australia and has assisted Australian and international companies in expanding into new markets.

Elena’s approach to client projects is based on drawing actionable insights from analysis of competitive, markets, and geopolitical environments which in turn provides clients with a comprehensive, well-informed international expansion strategy. 

Elena is highly skilled in helping companies navigate a complex world using extensive global expertise and data-driven analysis.  Elena has an in-depth understanding of the megatrends that are transforming international trade and how they affect real companies intending to expand globally. 

Elena holds Bachelor’s and Master’s degrees in international relations and political science from The University of Queensland. She also holds a Diploma in Project Management from Scope Training (Perth) and an Advanced Diploma in International Business Management from the Centre of Customs and Excise Studies (Canberra).