Project: Manufacturer of cold rolled formed steel products for the building and construction industry.
The client held a 75% share of the market and was restricted from increasing its market share further by industry regulating bodies that managed corporations from achieving a monopoly position.
The client wanted to identify another business that had manufacturing and technical synergies, but one which served a different customer base and that it could acquire. Strategy Australia was commissioned to undertake the review and identification process of potential target candidate acquisition companies.
The result was that five potential companies were identified, and the client chose and successfully acquired a civil engineering products company. The company’s manufacturing assets were eventually relocated to the client’s production facilities in Western Sydney and the business was successfully integrated and generated new sales revenues and profit streams.