UK Based Manufacturer of Cement and Bitumen Based Products. Instarmac Plc.
The company’s objective was to identify potential technology licensees for its cold asphalt mix manufacturing technology. The required initial investment in new plant and equipment was more than $AUD5,000,000.
The company commissioned Strategy Australia to review the market and identify potential technology licensees.
The project deliverables included the successful identification of a larger range of potential technology licensees than originally anticipated. The presence of an overseas competitive player who had built a strategic alliance with one of Australia’s largest building products and construction materials manufacturers was also identified.
Through Strategy Australia’s contacts in the sector, a meeting with the senior management team of another leading Construction Materials producer was secured. The UK based client flew to Australia to meet with the management team to commence negotiations.
Strategy Australia’s consultants achieved this successful outcome due to the extensive knowledge of the building and construction industries.