Client
Leading Middle East-based manufacturer of high-voltage electricity transmission and distribution towers and concentrated solar power (CSP) systems.
Objective
Engineering services and manufacturer with operations throughout the Middle East, US, and Europe.
Management wanted to expand their exports to Australia and identify, establish and engage partners who had significant technical expertise and a significant position in the Australian market.
The driver for this project was Australia’s energy infrastructure network growth and the need for concentration solar power (CSP) support structures.
Outcome
The research identified a highly competitive market in Australia, with both locally manufactured towers and supply also coming from China at prices well below what the client could achieve.
Based on the research results, the client decided to postpone further market entry plans