Project
Market research of Australia’s railway signalling and technical operations sector.
Client
Our client is a division of one of the world’s largest diversified global electronics manufacturing companies. The client division designs and publishes critical railway signalling simulation training software, and combined with hardware, the solution creates real-world environments for signaler training, modelling tools and ARS+ (acceptable risk safeguards) compliant route setting systems.
Objective
The client provides its solutions to major railway owners and operators in Europe, the UK and the US and wanted to gauge the market for its solutions in Australia and identify potential client companies. Strategy Australia was selected due to its significant experience in Australia’s rail sector.
Outcome
Strategy Australia confirmed a large market for the client’s railway signalling simulation training software, as well as identifying several key customers. The output included detailed findings around identified opportunities and an action plan aimed at assisting the client about how to realise the business opportunities.