Project
Market research into Australia’s railway signalling technical operations for clients in the United Kingdom.
Client
Our client is a division of a major global electronics diversified manufacturing company. The client company designs and publishes critical railway signalling simulation software, combined with hardware, solutions that create real-world environments for signaller training, modelling tools and ARS+ (acceptable risk safeguards) compliant route setting systems.
Objective
The client provides its solutions to major railway owners and operators in Europe, the UK and the US and wanted to gauge the market for its solutions in Australia and identify potential client companies. Strategy Australia was selected due to its significant experience in Australia’s rail sector.
Outcome
The project undertaken by Strategy Australia confirmed a large market for the client’s railway signalling simulation software, as well as identifying several key customers.
The output included detailed findings around identified opportunities and an action plan aimed at assisting the client to realise the business opportunities.